Wednesday, May 21, 2014

Dear Goodyear

Customer Service / Product Ideas

Suggestion: Embrace B2C

Would really like to have an online account with you to:

  • ...view the complete history of the work you've performed on my vehicle(s)
  • ...view the recommended work on my vehicle(s) and a current quote
  • ...schedule the recommended work on my vehicle(s)
  • ...arrange a tow to your shop
  • ...have the opportunity to schedule additional valet services (for additional charges) such as detailing and pickup/dropoff while you have the car anyway
mobile, tablet and desktop friendly over the web - no apps.

Suggestion: Enhance Retail Sales

Think of this as the convenience store concept. Behind the counter, add make-model-agnostic incidentals at premium prices. Generic brands until prove-in, then consider branding.
  • Armor All Wipes
  • Ice Scrapers
  • Tissues

Suggestion: Encourage Early-Day Traffic

Consider serving premium coffee to your early morning drop offs to encourage early bookings for the day and a full set of garages all day long. When the premium coffee is gone, serve the regular stuff. 

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